Book - Green Spin
A new field of neuroconversation is opening out. Environmental campaigners are using less of the 'left brain' (morality: what's good for the earth, logic: what saves lives, resources) and more right brain in their campaigns. Think: emotional responses, sub-conscious stirrings and mirror neurons when drawing attention to environmental issues.
Green Spin topics include:
Green humour, effectiveness
Gloom and doom vs bright-siding
Successful environmental campaigns
Eco Stunts - how these affect audience's perceptions of the green movement
How rational are we, as change agents, really?
Making sustainability fun, awe-inspiring, memorable
Tips and approaches for extending reach in to the community
Story-telling your message
.... and much more!
Beware! Green Spin takes the reader on a stream of consciousness tour around the green message helix which aims to draw out our audience's gut reactions, sub-conscious responses, mirror neurons, and empathy.
To view a sample of the book, go to:
Green Spin (Or) Promoting the Green Message
The book is available as an e book and comes in a variety of e book formats. Green Spin (Or) Promoting the Green Message can be purchased for US $2.75 on Smashwords - the affordable site for E Books.
Twitter Review:
Apryl Remarkable Jayne tweeted :
Currently gobbling up your book! Super timely for me. I'm already hooked by your writing style and the info presented. Dig it.
More reviews available at the Smashwords link and inside the book.
Book Cover Image - Laine Hogarty
