Exhibiting at the Sustainable Living Festival

We were exhibitors at Melbourne's Sustainable Living Festival, in February 2013. At our exhibit, examples of eco creativity media included photographic depictions of installation art, examples of green comedy sketches, green humour, eco cartoons, inspiring campaign stories, photos, poetry, a Recycling story ( a daughter's obsession) in Ita Magazine, and all other ideas for making our message more meaningful and effective.

You tube video is posted here. 

Eco Creativity means (for our purposes):

Emotional chords to drive action ....

Inspiring a change of heart ... 

Stirring up  sub-conscious responses ...

These are important. Appealing to what is right for the planet isn’t always stirring up the result we want ie. empathy.

Eco-creativity can encompass the way we put our message across (the communications process) or the end-product (making something of an environmentally sound nature). We are interested in the message and the inspiration behind the message,  rather than the sustainable process by which the art is created.

Ultimately, it will mean thinking creatively about how we communicate the environmental message, using creativity to heighten the audience's environmental consciousness, stirring up mirror neurons and empathy, using one of the examples mentioned.

Kristian-Laimmle Ruff photography, contributor to the Exhibition (below)